NewsSocial Engagement - Primary Reason for Irish Adults to go Online Daily...Press...

Social Engagement – Primary Reason for Irish Adults to go Online Daily…Press Release

We received this release from the ISPAI (Internet Service Providers Association Ireland) of which we are a member…

A recent ISPAI Nationwide Public Survey shows that Irish adults’ predominant online daily behaviour
revolves around online conversations: eMail usage (88%), followed by social networks related activities (63%) and
news browsing (54%).
Aside from online daily activities, the top 3 uses on a weekly basis are: product search (44%), Internet banking
(42%) and educational research (30%). If we zoom out more, top 3 online monthly activities are: online shopping
(67%), eLearning (40%) and Internet banking related (36%).
Broadly these results seem to show that Irish love to talk a lot about things with each other and using the news as
conversation generators – but this traditional trait is increasingly moving online. We now use the handiness of the
Internet to research what we are thinking about buying but actually buy online more sparingly. It also looks like
we check to see how the bank balance is holding up weekly and at the end of the month!
Frivolities aside, whether daily, weekly or monthly activities, these have one thing in common: our Personal Data.
Whereas we all realise that banking PINs and transactions are personal data and we’re pretty careful not to
disclose that information, users are often oblivious to the personal data they are potentially sharing when they
sign up to many other services.
Paul Durrant CEO of ISPAI and Manager of says, “there is no such thing as “small” pieces of personal
information as “small” pieces can be pieced together to build a much bigger picture. Each one of us should bear in
mind that on the Internet “Private” is often still Public.”
Throughout 2013, ISPAI registered an increase in reports related to Financial Scams – 47 cases
compared 15 cases in 2012. “One might think that’s a tiny amount, but do bear in mind that service’s
remit is primarily to deal with illegal content online. That is, Child Sexual Abuse Material (CSAM) and content that
incites hatred (e.g. racist hate-speech). However, to help safeguard our members’ customers we accept reports of
fraudulent online content with a clear Irish connection. These aren’t the “ordinary” Internet scams like your email
has been drawn in the some International Lottery promotion or the African bank that has finally tracked you down
to inherit 35 million dollars left by a mysterious distant relative; but emails or websites that purport to represent
well know Irish institutions or companies.” said Durrant.
30 out of the 47 cases, assessed by in 2013, were variations of the police “Ransom-Ware” Trojan which
locks your computer and displays a message purporting to be from An Garda Síochána, ordering that a “fine” be
paid for viewing illicit content like CSAM, and when received the computer will be unlocked. Not one person that
paid the “fine” managed to retrieve his/her money – and unfortunately there were a good many caught out.
14 cases were various notices purporting to originate from Irish Service Providers, Banks or State Institutions such
as: Revenue (Tax Refund Online), eircom, Vodafone, Bank of Ireland, but are “phishing” for Personal Data which
criminals gather to build up your personal / financial identity which, when complete, they can then use.
Only 3 cases were actually related to online shopping such as fake websites of well-known high street shops in
Ireland. “We suspect that the numbers are much higher in reality but there is a tendency not to report these if
money is recovered from the Bank – but that doesn’t help others, please report them as we want to take these
fake websites down.” added Durrant.
A study conducted by iReach Market Research in April 2014 showed that 65% of Irish adults are concerned about
giving their Personal Data online. ISPAI has compiled the following list of tips to help Internet Users of
all ages protect their Personal Data:
 When receiving unexpected eMails or phone calls from Service Providers requesting to perform any
activity involving Personal Data always verify the identity of the sender / caller before following the
 Ensure that any website requiring Confidential/Personal Information is using a secure connection.
Always look for https and a pad-lock in the address bar of the browser window. Also, pay attention to
error messages that the browser gives when it says a site cannot be trusted.
 Always read or at least glance over Terms & Conditions and Disclaimers before engaging or providing
Personal Information.
 Install and update anti-virus software to restrict unauthorized access to data and protect that data
from corruption. Ensure that security features, including a firewall are turned on, set to automatic scan
and updated regularly to protect against the latest threats.
 Establish a separate eMail account that can be used to sign up to websites and social networks.
 Don’t put Personal Information on the Internet or on any Social Networking site.
 If you find any Personal Information posted on the Internet without your consent demand that it be
removed by the owner of the site.
 Always ensure that all the information is completely erased from old devices (PCs, laptops, phones
etc.) before disposing of them.
 Never write down secret pins or passwords. Change passwords on a regular basis.
 Monitor your bank account / credit card statements regularly and immediately query any
inconsistency with your Bank.
 Do not give Personal Information over the phone, Internet or by mail, unless you are the one who
made contact and you know for sure that you are dealing with the right entity.
Last but not least we would like to encourage all Internet Users to report suspected illegal content encountered
on the Internet, by using Service.
Editorial Notes
ISPAI – Internet Service Providers Association of Ireland is a not-for-profit company limited by guarantee of its
members. Since November 1999, ISPAI runs the Service under agreement with the Department of Justice
and Equality, An Garda Síochána and oversight from the Office for Internet Safety. Further information available on
 Service is part-funded by ISPAI and currently under receipt of grant support from the European
Commission, through the Safer Internet Programme (2009-2013). Service ( provides a
confidential online platform whereby the Irish public may anonymously report suspected illegal material, especially
child pornography, encountered on the Internet. If assesses the material to be probably illegal under Irish
law, the location of the illegal material is then traced. If found to be hosted or distributed from Ireland, An Garda
Síochána and the relevant ISPAI member are notified, so the material can be removed from public Internet access and
law enforcement investigation may be initiated. Further information available on
Nationwide Survey conducted by iReach Market Research on behalf of ISPAI – the Study conducted in
Spring 2014 was part of iReach Consumer Omnibus Survey. Sample Size=1,000 respondents. Demographics: Gender –
53% female & 47% male, Age: 18+
For media inquiries: 0129452